Hi, I’m McKenzie!
I’m a versatile wordsmith who enjoys wearing many hats— whether it’s writing, editing, or diving into the depths of marketing strategies. With a keen ability to foster connections and adeptly navigate the digital landscape, I'm always on the lookout for opportunities to expand my expertise. Think of me as your go-to maestro of organized chaos!
Hi there! I’m so glad you’re here.
I’m a devoted mom of two wild-hearted toddler boys and one extraordinary little girl, balancing the beautiful chaos of motherhood with a career in advancement operations. I find my true joy in storytelling, digital marketing, and building meaningful, authentic connections.
At 24, I took a leap of faith and co-founded a business; an experience that transformed me. I dove headfirst into writing, editing, graphic design, and everything in between. Though I eventually sold my share, that chapter taught me more than I ever expected: how to embrace discomfort, learn quickly, and lead with courage.
More recently, I earned my master’s degree from the University of Georgia, where I spent two years refining my skills in operations and technology. I believe in being well-rounded— I am just as comfortable drafting a compelling narrative as I am troubleshooting backend systems or driving strategic initiatives to boost brand engagement and philanthropy.
One of the most profound parts of my journey has been becoming an advocate, both personally and professionally. My daughter, who has Down syndrome, has taught me more about strength, joy, and the beauty of difference than I ever could have imagined. Through her, I’ve developed a deep passion for advocacy and inclusion, and I’m committed to amplifying the voices of those who often go unheard.
Two other passions continue to guide and inspire me. One is storytelling, through feature writing and (hopefully soon) a novel of my own. The other is our family’s new farm, which has become a haven of creativity and potential. I dream of building an orchard, tending to bees, raising chickens, and creating a vibrant space that brings people together.
Above all, I believe obstacles are not roadblocks, but stepping stones. I’m a lifelong learner, always seeking the next challenge, the next story, the next spark of inspiration.
If you share similar passions or just want to connect, I’d love to hear from you. Let’s build something meaningful together.
Thanks again for stopping by!
My Experience
Interested in learning more? Download my resume!
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Berry College (Rome, GA)
Assistant Director, Advancement Services (Sept 2024 - Present)
Advancement Marketing Operations Manager (Sept 2022 to Sept 2024)
Lead digital engagement and advancement marketing initiatives supporting donor, alumni, and institutional outreach through data-informed campaign strategy and audience segmentation.
Manage Salesforce CRM operations, overseeing donor and alumni data, reporting, platform integrations, and marketing workflows to support engagement and fundraising goals.
Increased donor participation and giving revenue by 25% through personalized email campaigns, targeted donor journeys, and optimization of digital giving experiences.
Develop and deploy multi-channel engagement campaigns using Pardot, Mogli, Classy, Webconnex, and related marketing automation platforms.
Coordinate division-wide communications planning and campaign calendars across Advancement, Alumni Relations, Development, and Stewardship teams.
Led major platform and workflow transitions, including migrations from Emma to Pardot and Webconnex to Classy, improving operational efficiency and marketing capabilities.
Spearheaded the overhaul of the Always Berry website, supporting digital storytelling, audience engagement, and backend development initiatives.
Independently managed advancement marketing operations during a six-month leadership transition, maintaining campaign execution, strategic initiatives, and cross-functional coordination.
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U Public Relations (Rome, GA)
Feb 2020 to Jan 2022
Secured a six-figure, multi-year contract with Rome City Schools, negotiating terms and aligning solutions to meet client goals, while maintaining long-term relationships with clients like Trion City Schools and Northwest Georgia Center for Independent Living.
Led a team of 10+ contractors, including writers, photographers, and PR professionals, to execute client campaigns and deliver high-quality, impactful results.
Built strong partnerships with local journalists and influencers, leveraging their platforms to expand client reach and engagement across the community.
Managed crisis communications for Rome City Schools, working closely with the superintendent to navigate challenges and maintain stakeholder trust.
Oversaw all backend operations of the business, handling finance, contracts, and strategic planning to drive growth and sustain long-term success.
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V3 Publications (Rome, GA)
Feb 2018 to Feb 2020
Increased readership through compelling storytelling, strategic content management, and editing feature stories that aligned with brand and quality standards.
Secured high-profile figures like Nick Chubb for feature stories, strengthening publication visibility and engagement.
Developed and managed editorial content, scheduling interviews, writing, and editing multiple feature stories per month while ensuring timely delivery.
Built and nurtured relationships with key stakeholders, particularly within the Rome City Schools PR department, which laid the foundation for future business partnerships.
Solely edited Grand (senior living magazine) and the annual Wedding Compendium, overseeing all aspects of content production, including managing writers, editing, and coordinating with stakeholders.
What’s On My Bookshelf?
If you're ever searching for me, just follow the trail of books (or Kindle glows) in my wake! I'm a perpetual page-turner, always on the hunt for fresh insights. Here's a peek at a few recent reads that have sprinkled some extra magic into my world:
